Mark Jennings ActionCOACH

Generating new clients and event promotion using sales funnels, Facebook lead ads and LinkedIn

SUCCess story

Mark Jennings gave he's marketing strategy an over haul, utilising Facebook and LinkedIn in conjunction, to reach new business owners in his area that has added an additional £4535 per month in reoccurring revenue and still counting. 

£4535

Extra in monthly reoccurring revenue

148.7%

LinkedIn Network Increase

179.64%

ROAS on event ticket sales

HIS STORY

Abundance through

business re-education

The concept of business coaching, as it is widely known today, was pioneered in 1993 by the founder of ActionCOACH Brad Sugars. More than two decades later, the company that started it all is still on top. In fact, no franchise in the “business coaching” category is 10% of our size in total revenues. 


Mark joined ActionCoach 8 years ago and has built a strong business by referral and consistently getting top results for his clients fast!

HIS GOAL

Get more clients on autopilot

Mark wanted to connect with the local community of business owners and attract new clients by promoting his 1 to 1 business coaching and events that would generate more reoccurring monthly revenue. 

HIS SOLUTION

 Funnel & Social Media Stacking

Understanding that business owners can be reached on Facebook and LinkedIn we began our focus on LinkedIn whilst building assets for the new event website that included paid advertising. 


First, Mark needed to build a larger audience on LinkedIn before creating awareness of his brand.  A LinkedIn message campaign was launched immediately that would connect with local Business owners who received a value driven message inviting them to a free strategy call to help them with their business issues. 


People who started a conversation with Mark on LinkedIn were guided to book a strategy call using a self service booking software that looks professional and saved countless hours in the long run. 


Once the event site was up and running, the strategy was to collect all the new connection emails from LinkedIn. We supplied facebook with this data in order to advertise to this highly targeted audience. This data was also used to find more business owners using facebooks powerful Look A Like Audience algorithm. Interest targeting and retargeting was used to find more business owners. 


These ads drove cold traffic into the funnel to make an application, book a discovery call and make a purchase to the event using marketing fundamentals and automation at its heart.  

HIS SUCCESS

The beauty of

LinkedIn & Facebook

Marks combined 30 day campaign at the start of 2019 succeeded by increasing his overall awareness, resulting in 3 new clients and a sell out event driving up ticket sales. 


  • £4535 extra in monthly reoccurring revenue 
  • 148.7% LinkedIn Network Increase
  • 179.64% ROAS on event ticket sales 

 Products used

LinkedIn

Connect with a highly targeted audience and message them directly.

Video Ads

Capture attention with informative video ads.

Image Ads

Show striking images that capture the right attention.

Lookalike Audiences

Find people who are similar to your customers and contacts. 

Website

Mobile responsive design allows for seamless cross over with your audience,

Funnels

Using highly optimised landing pages designed to convert site visitors.

Zapier

Automate the lead generations and sales process with ease. 

CRM

Centralise and command your business numbers 

Active Campaign

Email marketing and automations at its best.

Audience Network

Extend your campaigns beyond Facebook.

Google Analytics

Hook up your assets to test and measure for success

Facebook Pixel

Optimise the campaign for more clicks and less ad spend.