Airmech - Chris Bedford Digital

How Airmech Turned £12K in Ad Spend into £200K in Revenue and Scaled 3 Years Straight with a 45% Jump in New Customers

"Before working with Chris, the phone never rang with new compressor sales or service calls. Now we’re constantly getting new business and we finally have a system that works.”

Charlotte, Managing Director of Airmech

16.6X

Return on ad spend

45%

increase in new customers

20%

3 years consecutive growth

TheIR STORY

Airmech began in 1980 when Roy converted the space under his stairs into an office with just a phone and a notepad. What started as a humble operation quickly grew, thanks to hard work, honesty, and a clear commitment to customer service. From typing quotes on her lunch break, Charlotte's mum Karen eventually joined full-time and helped build the business alongside Roy. Over the years, Airmech expanded into multiple units, built a full team, and secured major clients like Dunlop and National Plastics. In 2013, Charlotte stepped in to lead the business into its next chapter. Now serving over 250 customers, Airmech continues to thrive under Charlotte’s leadership with modern systems, a strong work ethic, and deep respect for the company’s roots.

The Problem

Airmech had a solid reputation and a loyal customer base — but no predictable way to bring in new business.

No consistent lead flow
No follow-up system for enquiries
No strategy behind their marketing
No clarity on what was working (or not)

They weren’t growing. They were just maintaining.

The Strategy

We didn’t just launch a few ads. We rebuilt their entire digital growth engine using our 9-step system. Here’s how we did it:

1. Built a Strategic Roadmap

We started with a 9-step strategy session to map out the ideal customer journey from first click to final sale.

This roadmap now drives their content plan, messaging, and campaigns across all platforms.

2. Created a High-Converting Website

We designed and launched a website that turns traffic into enquiries.

We continuously test and optimise the layout, copy, and flow to increase conversion rates over time.

3. Launched Targeted Ad Campaigns

We manage Airmech’s search ads to capture high-intent traffic.

We also run Facebook retargeting ads to stay in front of visitors who didn’t convert the first time guiding them back into the funnel.

4. Set Up Lead Capture + Qualification

All leads go directly into their sales system, tagged and segmented based on interest and behaviour.

Their sales team now knows:

Who’s ready to buy now
Who needs nurturing
Who needs education

5. Installed a Behaviour-Based Email System

We built an automated email system that delivers the right message at the right time - whether someone’s at the top, middle, or bottom of the funnel.

Every lead stays warm, engaged, and moving toward a sale.