AirMech — £200K Revenue from £12K Ad Spend
Full-funnel growth system for a third-generation compressed air company. From no inbound marketing to a predictable 16.7x ROAS pipeline.
The challenge
AirMech, a third-generation family-run compressed air company, had no inbound marketing strategy, no consistent lead flow, and no scalable marketing framework. They relied solely on existing client relationships and word of mouth — which meant revenue was unpredictable, and growth was capped by whoever the directors happened to bump into that month.
What we built
We installed a complete full-funnel digital growth system: Google Ads campaigns targeting high-intent industrial searches, conversion-optimised landing pages, CRM integration for lead tracking, and automated email nurture sequences. Every component was connected, measured, and optimised weekly. The stack: Google Ads + GHL CRM + email automations + a redesigned website built to convert.
The result
A predictable, data-driven digital sales machine. From zero inbound leads to a consistent pipeline of qualified prospects, generating over £200K in tracked revenue from just £12K in ad spend. This wasn’t an ad campaign. It was the construction of a growth engine — one that still runs three years later.
“The system Chris built completely changed how we acquire customers. We went from hoping the phone would ring to knowing exactly where our next lead is coming from.”
Managing Director, AirMech
Services used
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