PrefabX — £2M+ Pipeline from £700/Month Ad Spend

The challenge

PrefabX, a modular home manufacturer, had no consistent lead generation system. Their pipeline was empty, they relied on sporadic referrals, and they had no way to scale their business predictably. High-ticket modular homes are a considered purchase — without a qualification engine at the top of the funnel, the sales team was burning hours on tyre-kickers.

What we built

We created a tightly targeted Google Ads campaign on just £700 monthly budget, conversion-optimised landing pages designed specifically for high-ticket modular home buyers, and a lead qualification system to filter serious prospects out of casual browsers. Every lead was tracked from first click to closed deal. Spend stayed small on purpose — the job was to prove the system, not to buy pipeline.

The result

From an empty pipeline to over £2 million in qualified opportunities. With minimal ad spend, PrefabX now has a consistent flow of qualified leads and a predictable system for scaling their business. The 238x ROAS speaks for itself — and it only works because every £1 of ad spend is pushed through a filter that weeds out the wrong buyers before they ever hit the sales team.