"Chris I have built my business from referrals and I need to get my business in front of the right people so I can fill my calendar and scale my business.... But I don't have any money for advertising and i tried advertising on facebook and it stole my money!".......Excuse, excuse, excuse!
Is this you...? This is a common problem for really good solid local businesses. They are confident in their ability and have a proven track record but somewhere deep in their mindset they have a world view that marketing doesn't work or advertising doesn't work or its too technical or Dave in the office has tried but he said it wasn't going to work for the their type of business. For what ever reason the brick wall is built and they conceive that digital marketing doesn't work for them!
I'm here to tell you to STOP thinking too much and sack Dave from accounts!
Im telling you to sack the metaphorical version of Dave in your mind as this was my advice to my client who procrastinated for over 13 years! For 13 years her health and wellbeing consulting business remained at a fixed number of large national clients and she was pretty happy with that. She new she wanted to grow but the Dave in her head said "your not ready" blah blah blah.
One day my client took a leap of faith and this is what happened...
We went to work... This LinkedIn strategy is usually overlooked and made complicated as a B2B platform. The main goal is to create a conversation with another Human. But before we start connecting randomly to people, we need to define our sales pipeline.
For most businesses this pipeline will work and can be altered if needs be.
1. LinkedIn Sales Navigator - This allows you to search for your target market and save the list of potential prospects.
3. Google Sheet / CRM - This allows us to measure, track our efforts and store our new contacts outside of the LinkedIn platform.
Results based on the a 30 day campaign. (Search criteria, UK - Midlands, Various Human Resource Titles, Company Head count below 200.
The average number of workshops that get booked by her clients is 5 per year at a total of £2,000. With 7 new clients thats an amazing £14,000 of potential new business in just one month of direct outreach on LinkedIn.
I hope this post inspires you to try LinkedIn Direct outreach and I'd love to know how this approach works for you. If you have any questions or you encounter difficulties when trying to implement this strategy, let me know by leaving a comment!
Chris is the founder of Chris Bedford Digital. Chris is dedicated to working with SME across the UK to achieve digital marketing best practice. A consummate learner, Chris has acquired an extensive knowledge of digital marketing practices and holds certifications for many of the digital marketing platforms.
Hey, I'm Chris Bedford. I'm determined to help you grow your business with digital marketing. Are you ready?