What’s all the fuss with this Facebook Pixel!

By Chris Bedford | Advertising

Nov 01

Its so small yet a monumental piece of code for your website that lets you measure, optimise and build audiences for your advertising campaigns.

How the Facebook pixel works 

When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Facebook ad. You'll also be able to reach this customer again by using a Custom Audience. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimisation.

Setting up the Facebook pixel

If you have access to your website's code, you can add the Facebook pixel yourself. Simply place the Facebook pixel base code (what you see when you create your pixel) on all pages of your website. Then add standard events to the pixel code on the special pages of your website, such as your add-to-basket page or your purchase page. 

But if you prefer a developer to do this for you, look no further.  Chris Bedford Digital offers Facebook Marketing Campaigns. 

To find out more click here


About the Author

Chris is the founder of Chris Bedford Digital. Chris is dedicated to working with SME across the UK to achieve digital marketing best practice. A consummate learner, Chris has acquired an extensive knowledge of digital marketing practices and holds certifications for many of the digital marketing platforms. ​

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