Its so small yet a monumental piece of code for your website that lets you measure, optimise and build audiences for your advertising campaigns.
How the Facebook pixel works
When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Facebook ad. You'll also be able to reach this customer again by using a Custom Audience. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimisation.
Setting up the Facebook pixel
But if you prefer a developer to do this for you, look no further. Chris Bedford Digital offers Facebook Marketing Campaigns.
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